AuditLog item of Search Ad are as follows. *Data as of September 20, 2023.
| Entity Type |
Item (English) |
| Campaigns | Campaign Name |
| Display Settings |
| Start Date |
| End Date |
| Frequently run better-performing ads |
| Daily budget |
| Display Method |
| Bid strategy |
| Bid Limit |
| Advanced Location Options |
| Advanced Location Options Excluded |
| Platform bid multiplier |
| Auto Bidding setting |
| Campaign Type |
| App OS |
| App ID/Package name |
| Tracking URL |
| Pending Tracking URL |
| Custom Parameters Key 1 |
| Custom Parameters Key 2 |
| Custom Parameters Key 3 |
| Custom Parameters Value 1 |
| Custom Parameters Value 2 |
| Custom Parameters Value 3 |
| Pending Custom Parameters Key 1 |
| Pending Custom Parameters Key 2 |
| Pending Custom Parameters Key 3 |
| Pending Custom Parameters Value 1 |
| Pending Custom Parameters Value 2 |
| Pending Custom Parameters Value 3 |
| (Prev) Page Feed ID |
| Page Feed ID |
| Target Users |
| Enhanced CPC |
| Target ROAS |
| Bid Limit (Target ROAS) |
| Lower Bid Limit (Target ROAS) |
| Bid Limit (Maximize Clicks) |
| Target Daily Budget |
| Target CPA |
| Bid Limit (Target CPA) |
| Lower Bid Limit (Target CPA) |
| Bid Limit (Absolute top placement) |
| Target impression share (Absolute top placement) |
| Location (Absolute top placement) |
| Websites for Dynamic Ads for Search |
| Campaign Targeting | Day of Week / Hours |
| Geographic Location |
| Show ads on |
| Devices |
| Negative Keywords (Campaign) | Negative Keywords |
| Match Type |
| Campaign target list (exclude) | Campaign Link Status |
| Campaign Dynamic Ads for Search pages (exclude) | Target setting 1 typ |
| Target setting 2 typ |
| Target setting 3 typ |
| Target setting 1 |
| Target setting 2 |
| Target setting 3 |
| Matching method for targeting setting 1 |
| Matching method for targeting setting 2 |
| Matching method for targeting setting 3 |
| Ad group Dynamic Ads for Search pages | Display Settings |
| Target setting 1 typ |
| Target setting 2 typ |
| Target setting 3 typ |
| Target setting 1 |
| Target setting 2 |
| Target setting 3 |
| Matching method for targeting setting 1 |
| Matching method for targeting setting 2 |
| Matching method for targeting setting 3 |
| Ad group Dynamic Ads for Search pages (exclude) | Target setting 1 typ |
| Target setting 2 typ |
| Target setting 3 typ |
| Target setting 1 |
| Target setting 2 |
| Target setting 3 |
| Matching method for targeting setting 1 |
| Matching method for targeting setting 2 |
| Matching method for targeting setting 3 |
| Campaign Target List | Campaign Link Status |
| Bid multiplier |
| Ad Groups | Ad Group Name |
| Display Settings |
| Ad Group Bid |
| Auto Bidding setting |
| Auto Bidding Type |
| Target Users |
| Tracking URL |
| Pending Tracking URL |
| Custom Parameters Key 1 |
| Custom Parameters Key 2 |
| Custom Parameters Key 3 |
| Custom Parameters Value 1 |
| Custom Parameters Value 2 |
| Custom Parameters Value 3 |
| Pending Custom Parameters Key 1 |
| Pending Custom Parameters Key 2 |
| Pending Custom Parameters Key 3 |
| Pending Custom Parameters Value 1 |
| Pending Custom Parameters Value 2 |
| Pending Custom Parameters Value 3 |
| Tracking URL editorial status |
| Frequently run better-performing ads |
| Target CPA |
| Target ROAS |
| Ad group target list (allow) | Ad Group Link Status |
| Bid multiplier |
| Ad group target list (exclude) | Ad Group Link Status |
| Label | Label Name |
| Label Color |
| Description |
| Campaigns (label settings) | Label |
| Ad Groups (label settings) | Label |
| Ads (label settings) | Label |
| Keywords (label settings) | Label |
| 広告グループデバイス | Platform bid multiplier |
| Keywords | Keyword |
| Keyword |
| Match Type |
| Display Settings |
| Custom URL |
| Pending Custom URL |
| Bid |
| Auto Bidding setting |
| Auto Bidding Type |
| Final URL |
| Pending Final URL |
| Smartphone final URL |
| Pending Smartphone final URL |
| Tracking URL |
| Pending Tracking URL |
| Custom Parameters Key 1 |
| Custom Parameters Key 2 |
| Custom Parameters Key 3 |
| Custom Parameters Value 1 |
| Custom Parameters Value 2 |
| Custom Parameters Value 3 |
| Pending Custom Parameters Key 1 |
| Pending Custom Parameters Key 2 |
| Pending Custom Parameters Key 3 |
| Pending Custom Parameters Value 1 |
| Pending Custom Parameters Value 2 |
| Pending Custom Parameters Value 3 |
| Negative Keywords (Ad Group) | Negative Keywords |
| Match Type |
| Ads | Ad Name |
| Ad Type |
| Focus Device |
| Display Settings |
| Title1 |
| Title2 |
| Title3 |
| Description1 |
| Description2 |
| Destination URL |
| Display URL |
| Directory1 |
| Directory2 |
| App OS |
| App ID/Package name |
| Final URL |
| Smartphone final URL |
| Tracking URL |
| Custom Parameters Key 1 |
| Custom Parameters Key 2 |
| Custom Parameters Key 3 |
| Custom Parameters Value 1 |
| Custom Parameters Value 2 |
| Custom Parameters Value 3 |
| Asset (title) |
| Asset (description) |
| Pending Destination URL |
| Pending Display URL |
| Pending Directory1 |
| Pending Directory2 |
| Pending Final URL |
| Pending Smartphone final URL |
| Pending Custom Parameters Key 1 |
| Pending Custom Parameters Key 2 |
| Pending Custom Parameters Key 3 |
| Pending Custom Parameters Value 1 |
| Pending Custom Parameters Value 2 |
| Pending Custom Parameters Value 3 |
| Pending Asset (title) |
| Pending Asset (description) |
| Location Option | Address1 |
| Address2 |
| City |
| State / Province |
| ZIP / Postal Code |
| Company Name |
| Phone Number |
| Call | Phone Number |
| QuickLinks | QuickLinks 1r |
| QuickLinks 2 |
| QuickLinks 3 |
| QuickLinks 4 |
| QuickLinks 5 |
| QuickLinks 6 |
| QuickLinks 7 |
| QuickLinks 8 |
| QuickLinks 9 |
| QuickLinks 10 |
| Feed | Feed ID |
| Geographic Location |
| Ad Display Asset Id |
| Campaign ID |
| Ad Group ID |
| Keyword |
| Match Type |
| Link Text |
| Link Url |
| QuickLink Description 1 |
| QuickLink Description 2 |
| Phone Number |
| Pending Link Text |
| Pending Link Url |
| Pending QuickLink Description 1 |
| Pending QuickLink Description 2 |
| Pending Phone Number |
| Callout Text |
| STRUCTURED_SNIPPET_HEADER |
| STRUCTURED_SNIPPET_VALUES |
| Focus Device |
| Start Date |
| End Date |
| Day of Week / Hours |
| Final URL |
| Pending Final URL |
| Smartphone final URL |
| Pending Smartphone final URL |
| Tracking URL |
| Pending Tracking URL |
| Custom Parameters Key 1 |
| Custom Parameters Key 2 |
| Custom Parameters Key 3 |
| Custom Parameters Value 1 |
| Custom Parameters Value 2 |
| Custom Parameters Value 3 |
| Pending Custom Parameters Key 1 |
| Pending Custom Parameters Key 2 |
| Pending Custom Parameters Key 3 |
| Pending Custom Parameters Value 1 |
| Pending Custom Parameters Value 2 |
| Pending Custom Parameters Value 3 |
| Data Auto Insertion List 1 |
| Data Auto Insertion List 2 |
| Data Auto Insertion List 3 |
| Data Auto Insertion List 4 |
| Data Auto Insertion List 5 |
| Data Auto Insertion List 6 |
| Data Auto Insertion List 7 |
| Data Auto Insertion List 8 |
| Data Auto Insertion List 9 |
| Data Auto Insertion List 10 |
| Data Auto Insertion List 11 |
| Data Auto Insertion List 12 |
| Data Auto Insertion List 13 |
| Data Auto Insertion List 14 |
| Data Auto Insertion List 15 |
| Data Auto Insertion List 16 |
| Data Auto Insertion List 17 |
| Data Auto Insertion List 18 |
| Data Auto Insertion List 19 |
| Data Auto Insertion List 20 |
| Pending Data Auto Insertion List 1 |
| Pending Data Auto Insertion List 2 |
| Pending Data Auto Insertion List 3 |
| Pending Data Auto Insertion List 4 |
| Pending Data Auto Insertion List 5 |
| Pending Data Auto Insertion List 6 |
| Pending Data Auto Insertion List 7 |
| Pending Data Auto Insertion List 8 |
| Pending Data Auto Insertion List 9 |
| Pending Data Auto Insertion List 10 |
| Pending Data Auto Insertion List 11 |
| Pending Data Auto Insertion List 12 |
| Pending Data Auto Insertion List 13 |
| Pending Data Auto Insertion List 14 |
| Pending Data Auto Insertion List 15 |
| Pending Data Auto Insertion List 16 |
| Pending Data Auto Insertion List 17 |
| Pending Data Auto Insertion List 18 |
| Pending Data Auto Insertion List 19 |
| Pending Data Auto Insertion List 20 |
| Page Feed | Page Feed ID |
| Account | Account Name |
| Account Budget |
| Primary Business Contact (Name) |
| Agency Location |
| Advertiser Location |
| Start Date |
| End Date |
| Contact Name (Advertiser) |
| Automatic Charge Amount |
| Automatic Charge |
| Automatic Charge Credit Card Holder (Yahoo! JAPAN Business ID) |
| Display Settings |
| Primary Business Contact (Yahoo! JAPAN Business ID) |
| Fund Allocation |
| Interest Match |
| Tracking URL |
| Pending Tracking URL |
| Auto-tagging |
| Roles | Read only |
| Edit |
| Admin |
| Alert Setting | Alert (Conversion Only Analytics) |
| Alert (Editorial) |
| Alert (Billing) |
| Alert recipient | Yahoo! JAPAN Business ID |
| Alert Type |
| Active Flag |
| Conversion Analytics | Conversion Name |
| Conversion Type |
| Conversion Tracking Purpose |
| Status |
| Counting Type |
| for Auto Bidding |
| Counting Period |
| Value per Conversion |
| App OS |
| Action you''d like to track |
| Package Name |
| Post back URL |
| Cross device conversion setting |
| Auto Bidding Tool | Auto Bidding Type |
| Portfolio bidding name |
| Position (Target position in search results) |
| Bid Limit (Target position in search results) |
| Bidding Adjustment (Target position in search results) |
| Bid Adjustment Method (Target position in search results) |
| Limit by Budget (Target position in search results) |
| Low Quality Keyword (Target position in search results) |
| Target ROAS |
| Bid Limit (Target ROAS) |
| Lower Bid Limit (Target ROAS) |
| Bid Limit (Maximize Clicks) |
| Target Daily Budget |
| Target CPA |
| Bid Limit (Target CPA) |
| Lower Bid Limit (Target CPA) |
| Bid Limit (Absolute top placement) |
| Target impression share (Absolute top placement) |
| Location (Absolute top placement) |
| Negative Keywords List | Negative Keywords List Name |
| Relation to Campaign |
| Negative Keywords | Negative Keywords |
| Match Type |
| Seasonality bid adjustment | Seasonality adjustment name |
| Seasonality bid adjustment Description |
| Start time |
| End time |
| Device |
| Conversion rate adjustment |
| Target campaigns |
| Item (English) |
Value |
| Frequently run better-performing ads | Optimize (display higher quality ads) |
| Rotate Evenly for 90 Days (display ads evenly for 90 days) |
| Always Rotate Evenly (rotate ads evenly without optimization) |
| Optimize (display higher conversion rate ads) |
| Apply |
| Don't apply |
| Ad Type | Text Ad(15-33) |
| Ad with previous URL format |
| Short Ad(12-12) |
| App promotion ads |
| Extended text ads |
| Dynamic Ads for Search |
| Responsive Ads for Search |
| Bid strategy | Auto Bid |
| Individual CPC |
| Target position in search results |
| Target ROAS |
| Maximize Clicks |
| Maximize Conversions |
| Target CPA |
| Maximize Conversion Value |
| Absolute top placement |
| Location (Absolute top placement) | Anywhere |
| Top |
| Absolute Top |
| Display Method | Display ads evenly over time |
| Display ads as quickly as possible |
| Devices | PC / Tablet |
| Smartphone |
| All |
| Websites for Dynamic Ads for Search | Page feed |
| Domain-wide |
| Domain-wide and page feeds |
| Match Type | Broad match |
| Phrase match |
| Exact match |
| Display Settings | On |
| Off |
| Campaign Link Status | On |
| Off |
| Target Users | All Users |
| Users on the List |
| Target List Type | Default Target List |
| Ruled Target List |
| Logical Target List |
| Custom Target List |
| Reach Storage Status | Open |
| Closed |
| Owner | Owner |
| Shared |
| Shared | Paused Sharing |
| Active Sharing |
| Campaign Type | Standard |
| App promotion |
| Dynamic Ads for Search |
| App OS | iOS |
| Android |
| Visitor | All visitors |
| Specified visitors |
| Date Specific | Specific date |
| Non specific date |
| Agency Location | Hokkaido |
| Aomori |
| Iwate |
| Miyagi |
| Akita |
| Yamagata |
| Fukushima |
| Ibaraki |
| Tochigi |
| Gunma |
| Saitama |
| Chiba |
| Tokyo |
| Kanagawa |
| Niigata |
| Toyama |
| Ishikawa |
| Fukui |
| Yamanashi |
| Nagano |
| Gifu |
| Shizuoka |
| Aichi |
| Mie |
| Shiga |
| Kyoto |
| Osaka |
| Hyogo |
| Nara |
| Wakayama |
| Tottori |
| Shimane |
| Okayama |
| Hiroshima |
| Yamaguchi |
| Tokushima |
| Kagawa |
| Ehime |
| Kochi |
| Fukuoka |
| Saga |
| Nagasaki |
| Kumamoto |
| Oita |
| Miyazaki |
| Kagoshima |
| Okinawa |
| Outside Japan |
| N/A |
| Advertiser Location | Hokkaido |
| Aomori |
| Iwate |
| Miyagi |
| Akita |
| Yamagata |
| Fukushima |
| Ibaraki |
| Tochigi |
| Gunma |
| Saitama |
| Chiba |
| Tokyo |
| Kanagawa |
| Niigata |
| Toyama |
| Ishikawa |
| Fukui |
| Yamanashi |
| Nagano |
| Gifu |
| Shizuoka |
| Aichi |
| Mie |
| Shiga |
| Kyoto |
| Osaka |
| Hyogo |
| Nara |
| Wakayama |
| Tottori |
| Shimane |
| Okayama |
| Hiroshima |
| Yamaguchi |
| Tokushima |
| Kagawa |
| Ehime |
| Kochi |
| Fukuoka |
| Saga |
| Nagasaki |
| Kumamoto |
| Oita |
| Miyazaki |
| Kagoshima |
| Okinawa |
| Outside Japan |
| N/A |
| Automatic Charge | Off |
| On |
| Read only | Off |
| On |
| Edit | Off |
| On |
| Admin | Off |
| On |
| Alert (Conversion Only Analytics) | Off |
| On |
| Alert (Editorial) | Off |
| On |
| Alert (Billing) | Off |
| On |
| Active Flag | Off |
| On |
| Status | On |
| Off |
| Objective of Conversion Tracking | Others |
| Page Access |
| Sales |
| Application |
| Sales Promotion |
| Page Format | html |
| chtml |
| xhtml(Mobile Phone) |
| wml |
| Page Security Level | HTTP |
| HTTPS |
| Conversion Type | Web Page |
| Click to Call |
| App |
| Import |
| Counting Type | Many per click |
| One per click |
| for Auto Bidding | Include |
| Exclude |
| Action you''d like to track | App Download (from Google play) |
| App First Open |
| In-App Action |
| Advanced Location Options | Location of user |
| Location included in search query, Location of interest |
| Location of user, Location included in search query, Location of interest |
| Advanced Location Options Excluded | Location of user |
| Location of user, Location included in search query, Location of interest |
| Focus Device | Smartphone |
| Position (Target position in search results) | First Page |
| Top of First Page |
| Bid Adjustment Method (Target position in search results) | Manual Bidding |
| Full Auto |
| Limit by Budget (Target position in search results) | Increase |
| Not increase |
| Low Quality Keyword (Target position in search results) | Increase |
| Not increase |
| Target setting x type | URL |
| Page URL Title |
| Contents on the web site |
| Custom label |
| All Web pages |
| Matching method for targeting setting x | contains |
| matches |
| Enhanced CPC | Do not set |
| False |
| Auto-tagging | Do not set |
| Set |
| Off (continue) |
| Title x Position | Don't pin |
| First |
| Second |
| Third |
| Description x Position | Don't pin |
| First |
| Second |
| Device(Seasonality adjustmen) | PC |
| Smartphone |
| Tablet |